So you want to use social media as a tool to promote your business but aren't quite sure how to do it. First you need to find what works for you and your product. Twitter, Facebook, DeviantArt, Flickr, Linkedin, blogs the list goes on. I don't think it's feasible to use everything out there, you will spend too much time trying to keep up and not enough time providing quality content.
Once you've decided on a tool or two then you need to learn how to use them. If you constantly spam your products and sales you will turn people off. People don't want to be "sold", they want content that provides value to them. Explain how you make your items, if you know any good tips or tricks for what you do share them, post yummy recipes. Whatever it is you choose to share. Don't think you have nothing to offer, of course you do! Everyone has something, you just have to figure out what it is. After a few months of sharing your valuable content (I know that seems like a long time but building a solid reputation takes time) people will begin to see you as someone they can trust, an expert in your field. Then they will start looking to your products to purchase.
I'm not saying don't ever post up a new listing or item you have for sale. Promote your shop, just make sure you have added value for your customers, they deserve it!
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