|Sir Wallace Shufflebottom relaxing after a late night.|
I've been trying to sell my jewelry on Etsy since November 2010. Along the way I've been learning how to blog and about SEO and social media and all sorts of internet marketing. I actually have a Bachelor's Degree in Marketing but that was twenty years ago, the basic principles are the same but there's a bunch of new stuff also.
Lately I've been trying to learn more about branding. Branding is what Walt Disney, McDonald's, Starbucks and many other big companies do. If you see their logo or color scheme you know who it is. If you go to their stores or websites or blogs or print ads you know it's them because they keep the same look and feel for everything they do. This accomplishes several things, when you see them you know it's them, that instills a sense of trust, you go ahhh, I know this company, I feel comfortable with them. It makes customers more willing to spend their money with these companies because of that feeling of trust and familiarity.
What I've been doing the last couple of days is trying to create a cohesive look in all my online endeavors to start to create that same familiarity. I took more pictures of my logo (Sir Wallace, above), and I chose a lighter color scheme and try to narrow down how many colors I use. I'm happy with the results and I think it looks more professional. I have to do it myself, I have no money to pay a professional at the moment, that should be the next step. I made a new banner for my Etsy shop, I redid my blog and twitter, I am using the same avatar for everything. I still need to figure out how to change Facebook to match, that's on the menu for this weekend. When I get new business cards I will use the same color scheme as well.
Did all this work? I don't know, I've had three sales this week after over a month of nothing. I have been doing other things as well. I think it's probably everything combined, hopefully it leads to a steadier stream of sales.
What do you do to create a brand? What other things can we all do to create that sense of familiarity and trust with our potential customers?