Tuesday, January 11, 2011
Valentine's Day and Commercialism
Valentine's Day is fast approaching . I'm not a big fan of Valentine's Day (and no that's not because I'm currently single all you love smitten weirdos), I believe if you love someone then why do you need to buy them something on some random day that mass marketing greeting card, candy and jewelry companies have decided you should? It just causes a lot of stress and worry for single and coupled humans alike. This leads me to a dilemma, I make jewelry I would really like to sell. Do I try to take advantage of this marketing opportunity that is Valentine's Day, or do I sit by on principal and possibly miss out on some much needed sales? Of course, who am I to tell people what holidays to celebrate or not celebrate? I firmly believe that people should do what makes them happy as long as it doesn't hurt others. So in the spirit of commercialism here's a collection of non-mass produced items that are both fun and unique and maybe more in the spirit of what Valentine's Day really should be.
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Even if you don't celebrate it, your customers may still be looking for those type of items. So if you offer love-themed items, you're essentially just catering to them, not really the holiday.
ReplyDeleteI share your sentiments about the holiday and fully agree on the points you made. I don't think getting a present on V day is special when everyone else is doing the same thing, or when there's pressure behind it.
Besides, it's not like you'd only be offering those items that one day. I see it as just considering the needs of your customers.
I think that's an excellent way to look at it. I also think if people go out of the way to buy something handmade it makes it a little more special even if it is for Valentine's Day.
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